How Colonial Penn Life Insurance Works — $9.95 Units Explained (2025 Update)

The $9.95 Hook and Why People Ask “How Does It Work?” If you’ve seen Colonial Penn’s commercials, you’ve probably heard the famous “Just $9.95 a month” promise. Sounds simple, right?Well… not exactly. That $9.95 doesn’t buy you a flat amount of coverage. It buys a unit, and what you get for that unit depends entirely on your age and gender. Understanding how Colonial Penn’s $9.95 plan works is the key to deciding whether it’s a …

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