Colonial Penn Life Insurance Rates & Review: Ultimate Guide

colonialpenn life insurance reviews

Colonial Penn Whole Life Insurance and More

Have you read any other Colonial Penn Life Insurance reviews? Wondering if that $9.95 Colonial Penn life insurance is the best thing since sliced bread?

Whether your reading our complete Colonial Penn life insurance review, $9.95 plan reviews or even that of another insurance company, you will not hear anything of the sort. However, you will always hear our expert opinion of why a particular company and/or product is a good product or not.

There is no best company, particularly when you have a medical history that comes with aging.

The “best” is really a moving target. What you will hear is how Colonial Penn products compare to the wealth of other life insurance carriers in terms of benefits, cost and value of ownership.

The reality is…

If you are someone 50-85, there are a number of factors that go into picking the right life insurance company and product.

While we provide the Colonial Penn life insurance rates in this article, there is most certainly, a lot more to know about their burial insurance before picking up the phone.

We will unpack this for you so you are ready to make a good decision.

Without further ado…

Colonial Penn Life Insurance Reviews Don’t Tell The Real Story

Many of us who have been around the block and watched TV for many years have also heard of Colonial Penn.  Plenty of commercials, right?  Maybe you even had an assortment of mailers hit your mailbox as well?

At one time there was Ed McMahon and later came Joe Theismann (Under the name Conseco Life).  In recent years, Alex Trebek, of Jeopardy has been the paid spokesman testifying what a great company Colonial Penn is.  In 2020, Mr. Trebek passed on after battling Pancreatic Cancer. As you read this article, please understand it was originally written a few years prior and has been updated in a few places along the way to reflect changes that have been made by the insurance company, Colonial Penn. The death of Mr. Trebek has no bearing on this insurance product…the benefits or cost.

With that said…

Too often, we as consumers get caught up in all the glitz that a high paid, celebrity endorser can bring to an advertisement.

Let’s clear the slate so to speak…


Remove the fancy wrapping paper and breakdown the products this insurance company offers consumers.

Colonial Penn life insurance company created and issues the product you see pitched on TV and other media.

You may identify with one of their offerings as Alex Trebek life insurance or 9.95 life insurance commercial.

Advertisements having nothing to do with quality of coverage, rates/affordability, handling of claims and other very important considerations.

To interpret our review of this insurance company, you must put aside all this to discover whether Colonial Penn life insurance will be the best fit for you and your family. The wrong policy could leave your family in a mountain of debt if your final day comes comes unexpectedly.

Internet Reviews For Colonial Penn

In our Colonial Penn life insurance review, we will provide a cost versus benefits analysis and reveal to you some of the hidden and even shocking surprises about this insurance company and their life insurance products. 

We are in no way compensated for our professional review here today. It is the goal of this post to better educate you on what you as a consumer are getting yourself into.

Disclaimer – We have no business relationship with Colonial Penn.  Special Risk Life is an independent life insurance agency offering dozens of life insurance carriers around the United States.  Our review is meant to give you comparison information only.  If you would like to contact Colonial Penn, their phone number is 877-877-8052. 

Company Profile

Part of the CNO Financial Group of companies, Colonial Penn is a sister company to Bankers Life and Casualty based out of Pennsylvania.

The company offers a number of life insurance products that have simplified underwriting practices with a limited face amount (death benefit).

The 2 life insurance products offered are “no-exam” meaning application for coverage requires no visits from a nurse to your home to draw blood, urine testing, blood pressure check, etc.

Their products are designed for life insurance shoppers age 50 to 85 (in most states) who only need a small amount of coverage.

Coverage like this is commonly used to pay for final expenses associated with the inevitable loss of life. 

The typical policy owner is intent to to see their loved ones are not burdened financially upon their inevitable death. 

No exam, whole life insurance is sometimes called burial insurance, funeral insurance or final expense insurance.

No exam whole life insurance can offer smaller policy amounts which can be used to cover expenses directly and/or indirectly related to end of life expenses of the insured. Funeral and burial costs are the most common use of these products.

In 2023, Colonial Penn offers two different plan options. These may or may not be adequate for covering all final expenses associated with one’s passing. Consider the possible effect on your loved one’s before reaching a decision on you life insurance. Will they have the amount of final expense protection they need? Just don’t lose site of having a money budget that you can set aside each month to own the insurance protection.

If you do not fully understand, be sure to talk to a professional to get a complete understanding before making any life insurance purchase. Too many times, we receive phone calls from consumers who had a very bad experience.

So why would a consumer purchase one of their 2 burial insurance products in the first place?

Well, most often, it is do to ease of application. Like many top final expense life insurance companies, they a simple way of obtaining a policy. Approval is fast, easy and more forgiving when compared to traditional, fully underwritten, whole life insurance. In other words, no needles, medical records and weeks of delay to see if you can be approved. Like many top life insurance companies who offer no exam whole life insurance for people age 50-85, you don’t have to be in A1 health to get a policy.

One specific product from CP allows individuals with a very negative medical history or are considered a high risk to obtain permanent whole life insurance. 

Alex Trebek is probably the most memorable, paid endorser the carrier has used. “Colonial Penn Guaranteed Acceptance” whole life insurance is the actual product he endorsed. Now days, it is frequently called, $9.95 Colonial Penn life insurance.

This advertisement highlights that there are no health questions to obtain coverage. 

Guaranteed Acceptance coverage may not be in your best interest. 

You are encouraged to get quotes from an independent life insurance agent/broker to see what your best options really are

Only an independent can actually shop your case, free of charge and identify the best policy and pricing you qualify for. Colonial Penn cannot do this.

There are a lot of life insurance companies out there to consider who offer whole life insurance products designed for people 50-85 or more.

It is important to note that life insurance plans that do not medically underwrite (no health questions) is offering a guaranteed acceptance whole life policy. This type of whole will accept age qualified individuals regardless of their risk classification. 

This type of coverage is not in your best interest nor potentially that of your beneficiary if you have decent health for someone 50-85.


With the Colonial Penn Guaranteed Acceptance Whole Life, consumers are paying for all the high risk that this coverage allows. 

Many times these are people who have some real bad health and are not expected to live more than 2-3 years. 

Has your doctor told you that you have poor health or are you just assuming it?

Have you spoken to a final expense life insurance professional that works with all the top carriers?

Before proceeding any further, I would recommend that you use our instant life insurance quote tool located on this page. It should be on the bottom if you are on a mobile device.

If you’re in pretty decent health for your age, run yourself thru as “excellent health” and see who the top carriers of life insurance are. If you want to price out the more expensive offers like the $9.95 Colonial Penn life insurance (Guaranteed Acceptance ) product, run yourself thru as “poor health” on the tool. The quoting tool will lock in an apples to apples comparison. No exam or health questions at all to qualify.

If you wish to apply online, it can be done within the same instant quote tool. That would be up to you. If you proceed, you will be emailed a questionnaire to start the process.

It is always to your financial advantage to have an independent life insurance professional advise, shop and help you secure the right life insurance plan.

Once you have the quote comparison numbers for the amount of coverage you need, continue further in the Colonial Penn review where you will be shocked at what you didn’t know…

I’m not kidding either!

Obtaining A Colonial Penn Life Insurance Price Quote

Getting a price quote for life insurance from Colonial Penn can be obtained at specific ages in the table below. As you continue down the page, you will see the different offerings they market. Now, we have not updated their “Living Insurance” whole life rates yet for 2023. Just be aware of this as you compare.

Please remember, this is not an offer of insurance, just some solid numbers for your to work with.

The first step to getting an accurate quote would be to select the Colonial Penn policy you wish to consider.

The Colonial Penn Life Insurance Rates – The 2 Policy Options (Formerly 3)

Just a quick heads up. Colonial Penn no longer offers term life insurance as they have in the past. While we still include this product in our review, it is primarily for those people who want to reconsider whether they really want the term life they purchased in years past from Colonial Penn.

Benefits of their policy offerings may be limited for your financial planning needs.  Here are the basics of their life insurance plans. For example only, a 50 year old man (cost range varies based on elected coverage amount at application time):

Colonial Penn Life Insurance Rate Chart

 Term Life InsuranceWhole Life InsuranceGuaranteed Acceptance Life Insurance
Monthly Premium$12.49-56.46$29.65-$133.24$9.95-$149.25
Level PremiumsNo. Changes w/AgeYesYes
Death Benefit Available$10,000-$50,000$10,000-$50,000About $418-$30,000
Limited for 2 years due to natural death
Medical UnderwritingYesYesNo
Medical Exam RequiredNoNoNo

In addition to the Colonial Penn Life rates listed in this chart, you should know that all 3 these insurance programs are typical, easy application processes. This is not revolutionary and most burial insurance companies have made it real easy, right over the phone with voice signature and/or electronic signature. This includes: no medical exam. This does make obtaining life insurance quick and convenient by most people’s standards. 

By state requirement, Colonial Penn is must give to policy owners a free look period from the date of receiving your policy. They have committed to a 30 day money back guarantee to be certain you have understood the policy terms and wish to keep it. 

With that said, all life insurance companies must offer free look provisions to their policy owners.  The free look law in your state requires all life insurers to provide a full refund, if requested by the policy owner, during the free look period. 30 days is pretty common though some carriers just stick with the minimum each state requires of them. 

However, you should not base your decision to purchase life insurance from any particular company based on a “30 day money back guarantee.” Focus on the benefits of the policy and the value offered.

Blast From the Past: Colonial Penn Term Insurance – The Undependable Policy or Not?

Viewing the Colonial Penn life insurance rate chart above, you’ll notice their term life insurance product has the lowest initial premium per thousand dollars of coverage. This term life insurance policy was cancelled. We will not be updating those rates accordingly


We’ve left it as part of this article because it illustrates a low grade term life insurance product that should be avoided with any carrier…unless you need very, very short term coverage.

Why? The price goes up in 5 year increments and inevitable expires all together.

The key to remember, term insurance is not all the same. It can get expensive to have temporary life insurance coverage like this increasing premium, term life product offered by Colonial Penn. This is not level term insurance.

The design of this Colonial Penn policy leads to premium increases every 5 years for the same amount of coverage. 

Since it is not a level term policy, your monthly cost will increase as you age.

Newer policies, purchased in the last few years can still be renewed till expiration, age 75.  Older policies are renewable to age 90.   

Here is a pricing example of what you can expect over the years on their term life insurance product.

Colonial Penn Term Life Insurance Quotes

The following increasing rates are for the old $50,000 term life policy with CP. Smaller policies will have respectively lower premiums.

  • $56.46/mo during ages 51-55 (Female) $76.46/mo (Male)
  • $94.83/mo during ages 61-65 (Female) $140.12/mo (Male)
  • $178.28/mo during ages 71-75 (Female) $269.61/mo (Male)

As you can see that if you need long term coverage, you are going to pay a very high cost for up to 25 years when it expires.  Compared to the alternatives including level term life insurance, this is very expensive long term in particular.

The Colonial Penn $9.95 Life Insurance Plan

Now, we are up to their very popular product. If you were scouring the internet for Colonial Penn $9.95 plan reviews, you’ve found a lot of information in this article. The 995 plan is a guaranteed acceptance whole life insurance policy. Guaranteed Acceptance coverage is a permanent policy, with a limited face amount (death benefit).  How can it be guaranteed? Simple…there are no medical questions. As long as you are of the right age (50-85) at application, mentally able to make application on your own and can afford the premiums, you are eligible to buy the policy.

Outside the much higher cost of ownership for guaranteed issue whole life insurance, a key issue to remember with any guaranteed issue policy is the first 2 years, your policy beneficiary will only have return of all premiums (ROP) paid plus interest. Two years is the “limited benefit period” for natural death. If you buy a 10k policy, the insured will not be fully covered until the 2 year waiting period has expired unless death occurs as the result of an accident. Full benefits are paid out if the insured passes away due to accidental causes.

As you can probably see, there is the great equalizer for not asking any health questions.

How do you feel about that?

This is the reality of ANY guaranteed acceptance life insurance, not just the Colonial Penn product. There are a few other companies offer this same product. All of which have no medical questions to qualify.

As a reminder, this is also the Alex Trebek insurance ad you specifically have probably heard about on TV. 

Who is this type of coverage really for then?

It is designed for someone age 50-85 with very serious, high risk health or or lifestyle that wants to protect their loved one’s financial future upon their passing.

For example…someone who has active internal cancer or on kidney dialysis. Maybe you have had a recent amputation due to complications from diabetes. Have you been prescribed Donepezil or Memantine, diagnosed with early stage Alzheimer’s or Dementia?

These are some example scenarios which suggest you will require a no medical question, guaranteed acceptance life insurance plan. If this is your situation you’d have to decide if you want to pay Colonial Penn Life’s insurance rates versus another company such as Gerber Life who will be more affordable and offer the same benefits.

Ideally, to maximize profits and keep premiums down, the insurer would like to have people in the policy that have good health in it as well.

Colonial Penn will be collecting a lot more premiums to offset the higher risk of people in poor health. The healthier policy owners will statistically live longer which is where the insurance company makes it money.

Now, this $9.95 per month insurance is the one being pushed on TV. If a consumer calls the companies home office this is the product they like to sell. 

Colonial Penn makes some big money on this policy. This is why they funnel consumers into it like cattle, regardless of overall health. Let’s not ignore the high marketing budget in hiring celebrities to endorse the “$9.95 plan.”

Guaranteed acceptance policies are more expensive and have reduced benefits regardless of the company because they accept all health conditions that are uninsurable by any other underwriting practice. Simply put, this is high risk life insurance.

Consumers are not clearly told the limitations of the policy and the additional cost of ownership.

Since their are no medical question, the insurer charges much higher premiums than many other life insurance policies that offer full, immediate benefits. Colonial Penn is taking on risks they cannot evaluate without medical information so they must apply limitations and a much higher cost. 

For more specifics on the problems with Guaranteed Acceptance Life Insurance, click here.

Roughly 10% of seniors need a product like the Colonial Penn guaranteed acceptance policy.

In other words…

another 90% would be grossly overcharged not to mention lower benefits for their family if they selected the wrong policy!!

Do you want to be overcharged? Do you want to worry if your family will have what they need when your time comes?

Be sure you carefully consider the potential risk your beneficiary(s) has if you pass away in the first 2 years of ownership either. How would they fair if you pass on before the policy had matured to full value?

What makes Colonial Penn “interesting” is how they establish the insured’s premium.

Their method is quite different than most final expense/burial insurance carriers on the market. 

Once they have your personal details such and name, age, address and gender, you are given a cost per unit for coverage. 

Each unit is $9.95

The premium charged is fixed per unit. No, $9.95 is not per thousand dollars either. “Unit” is the key word. If the Colonial Penn Guaranteed Acceptance policy is purchased, each unit is exactly $9.95 per month, permanently.  For 2023, you can purchase up to 15 units at application for that price.  Note- Colonial Penn uses the following definition: “A unit of coverage corresponds to the life insurance benefit amount you can purchase. It depends on age, gender and state.

So, the catch with each “unit”… 

The true value of each unit varies based your risk profile which in this case is primarily your age but also your gender. 

The minimum value of one “unit” is $418 while the maximum value is $2000.  That is why the maximum death benefit for some individuals is $30,000 while other applicants max is $6,270.

The older you are are, the less value 1 “unit” has. However, that one unit will still cost you $9.95 a month.

A 75 year old cannot purchase the same, maximum policy amount as a 65 year old simply due to the reduced value of the unit.

The $9.95 per unit value is determined specifically by your age at application time.

Each unit is level for life with this whole life insurance policy. This means that the value of your policy will not go down during the time of ownership. This is consistent with all whole life insurance policies.

A female, age 60 would have a value per “unit” of $1515.  You will see a reduction in available benefits as the value per “unit” decreases the older the insured is at application with the $9.95 Colonial Penn life insurance plan. 

What this all means in the end is, low face amounts (death benefits) for many policy owners who are buying in their 70’s. This of course really affects their loved ones as well.

Like all whole life insurance policies, this Colonial Penn guaranteed acceptance life policy offers a cash value account which grows over time. 

This is a living benefit, an option to borrow against the policy.

However, the interest can be pretty steep and not recommended. Unpaid loans reduce the death benefit for your beneficiary(s). 

I’m going to insert another disclaimer here. We do not recommend using any burial, funeral or final expense insurance policy in such a manner. This is just a policy feature of any whole life insurance policy out there.

So, premiums are set based on the number of units you purchase (up to 15 in 2023) with each unit costing $9.95. 

2023 Colonial Penn Guaranteed Acceptance Whole Life – Male Rates Per Month

AGE1 unit/$9.952 Units/$19.904 Units/$39.806 Units/$59.708 Units/$79.6015 Units/$149.25

2023 Colonial Penn Guaranteed Acceptance Whole Life – Female Rates Per Month

AGE1 Unit/$9.952 Units/$19.904 Units/$39.806 Units/$59.708 Units/$79.6015 Units/$149.25

You can save some good money by paying annually on the Guaranteed Acceptance policy.  This will save you the cost of one month each year if you elect to pay as such.  That is a 8.3% discount each year.

The death benefit of the Colonial Penn guaranteed acceptance life insurance does NOT go down as you age nor will the premiums ever change.

Be aware that this product may not adequately fund your funeral + burial expenses if you are in your mid 70’s on up.  The average full funeral cost alone nationally in 2023 is roughly $10,000.

I’ve have been talking to many folks in Texas recently who told me that you can’t have much of a funeral for less than $10,000-$11,000 in 2022-2023.

Keep in mind what your goal is for this insurance. Could you be around another decade or two? In nearly 25 years I have seen funeral and burial costs double.

Ask yourself another question. Do I need high risk life insurance or could I could I qualify for another policy with better rates, no exam and have no waiting period for full benefits?

From our table above, you can see 15 units would cost a 65 year old male applicant $149.25 per month with Colonial Penn 9.95 insurance. The key here, the insured in only eligible to purchase up to a maximum policy size of $13,440 in death benefits for his loved ones. That would barely cost modest funeral + cemetery costs in 2023.

Now, now does this guaranteed product compare to the competition?

If you have read other $9.95 plan reviews, have you had the pricing of other life insurance companies that offer the same, no medical question whole life insurance? Use our instant quoting tool on this page to do your own specific comparison or simply give us a quick phone call for help.

Let’s take a quick look below at a 65 year old male.

Below is a screenshot image from my computer. I ran a test case for illustration purposes only. It is a slightly larger $14,000 policy amount than the Colonial Penn 995 plan offers. Other than that, apples to apples comparison.

I have access to dozens of the top life insurance carriers.

These 3 companies below offered the best rates for guaranteed acceptance whole life insurance.

For a male age 65… the best rates for guaranteed issue (no health questions).


Please be mindful this… illustration that follows directly reflects the age of a fictitious person at the time of writing this article. All life insurance companies reserve to raise their prices prior to purchase.

At the top, there is Gerber. Yes, the baby food company also owns a separate life insurance company. For $118.85 you get $14,000 in coverage. More benefits for your family and a much lower premium each month…for the additional protection compared to the $9.95 Colonial Penn life insurance plan.

A woman, the same age would be considerably less due to higher life expectancy of women. Again, you may use the instant quoting tool on this page if you would like to obtain an exact price for guaranteed acceptance coverage for a lady. Just be sure to select “poor health” to lock the no medical question, guaranteed acceptance plans in for comparison.

While Guaranteed Acceptance whole life insurance is typically the most expensive type of life insurance, you can clearly see Gerber or AIG are certainly easier on the pocketbook versus Colonial Penn.

All 3 of these insurance carriers allow $20,000 or more for their guaranteed issue whole life. This includes the much more competitive pricing.

Check with an independent agent/broker whom has access to dozens of companies. Find out what is best for you.

9 out of 10 seniors do not guaranteed acceptance whole life insurance it after speaking with us. Instead, they end up in a no exam, whole life insurance plan with full, immediate benefits that is more cost effective from the day they are accepted. This also protects their loved much more effectively.

I Have Questions

Why Plain Old Colonial Penn Whole Life Is Their Best Offering

The last of the 2023 Colonial Penn programs we are going to review is their medical question, “Living Insurance” Whole Life plan. 

The key to applying for this policy is, you must be willing to answer the required health questions.

Could you be declined based on your responses?


Ladies and Gentleman, I recommend answering health questions even if you are hesitant. A good professional agent is going to pre-qualify you to avoid a decline prior to submitting a life insurance application. I understand some of you may not want to discuss your situation. However, you and your family could really come out that much better by following my guidance.

Since this policy is designed for people between 40 and 75 and does have health questions as part of the application, this is clearly designed for a healthier group of people than the Guaranteed Acceptance coverage.

With Colonial Penn Living Life Insurance requiring answers to specific health questions, they as a company, are better able to judge your health and potentially offer a much better whole life policy in exchange. 

Included will be considerably lower rates than the $9.95 guaranteed acceptance policy.  The key here is…you must be in better health to apply and younger than the guaranteed acceptance product.

Colonial Penn will not accept all applicants for Living Insurance policy. If your health is a pretty rough around the edges for someone your age, you may not qualify for this plan. Look elsewhere.

That does not mean other life insurance companies would do the same. All life insurance companies have different, but specific questions to weed out certain risks.

Age 75 is the oldest you may be at the time of application with Col Penn Life or you will have a 2 year waiting period inserted into your policy with them.

The “Living Insurance” offering is an immediate, full benefits policy unlike the guaranteed acceptance program. It also offers an available death benefit up to $50,000 which is also significantly higher than the Guaranteed Acceptance offering. Use our instant quoting tool on the page and select “Excellent Health.” You will see the best life insurance plans and pricing in the industry and be able to compare apples to apples. We will be updating the Colonial Penn’s Living Insurance rate chart in the next few weeks.

Similar to the “Guaranteed Acceptance” coverage, the Colonial Penn Living insurance for seniors policy offers a cash value account that will accumulate funds over time that you may borrow from. 

Again as a reminder, you will be paying interest on those funds you borrow. As a professional, I do not advise seniors to borrow monies from their end of life final expense policies.

In terms of Colonial Penn final expense offerings, this standard whole life for seniors is going to be a more affordable, offer greater and immediate, full benefits. 

Ideally, this is what you want in a final expense plan. Something you know will really help those you care about handle your financial affairs when you are no longer here.

With that said, it is our recommendation to shop all your options thru an independent life insurance agent/broker who can access all the top carriers for you.

The underwriting used in this plan can create challenges for many seniors even with decent health for their age.

You should never buy a policy that does not give you and your family the highest level of value and benefits for your premium dollar spent. Opting for Guaranteed Acceptance life insurance is rarely the answer.

Instant Whole Life Quote

Comparing Colonial Penn Life Insurance With The Top Carriers

Did you get a look at the Colonial Penn life insurance rates above?

If so, you probably found that their offerings are quite pricey for the benefits the policy contains.

You can find many of the top term life insurers offering much higher levels of coverage, level premiums and at a lower cost for the same period (10, 20 or even 30 years) in the case of term life insurance of course. 

Renewing term is very expensive to own, particularly as a senior.  Look again at the Colonial Penn term life rates posted above. 

They go up roughly 30% every 5 years.  That is a tremendous increase in cost over the years.

How much has it cost a policy owner in rate increases at age 75 when it expires?

Age 75 is below the average life expectancy of a man or women in the United States.

Since the medical underwriting is quite limited here, the insurer has higher risk and responds with a higher premiums.  They are not able to confirm your health status very well and respond as such by adjusting the premiums to reflect that.

With that said, if you are healthy for your age, you would be best advised to look at other reputable life insurers for better options. 

You can save a tremendous about of money over time by looking into getting alternative level term and premium whole life insurance elsewhere. 

Medically underwritten policies are the way to go when trying to obtain term insurance if you have well managed health, even with conditions like diabetes.

Speak to a seasoned, independent life insurance specialist for help.  They know the market, products and the top insurers for your specific situation.

Be aware… there are a few states in which certain Colonial Penn policies are not available.

Our Reaction To Colonial Penn Life Insurance Rates By Age

First, what was your reaction to the Colonial Penn rate chart above?

Did you run a real comparison quote on our instant quote tool on this page?

If you have read a few Colonial Penn reviews, you may have learned their policies are not complicated to apply for.

All of these products reviewed in this article are known as “easy issue” life insurance products. 

This means they are limited in health questions or none at all and have no medical exam. While this may sound great, none of these policies are unique at all.

Be mindful that the easier qualification is, the more expensive the product is generally going to be.

It also means that there may be limitations to the policy such as the 2 year waiting period built into the Colonial Penn Guaranteed Issue policy.

The take home from our perspective to you…

With ease of application comes elevated risk to any life insurer.

Without a completely clear picture of “who” they are insuring, the risk (the insured party) must be offset.

Colonial Penn guaranteed acceptance coverage is at the definite high end of cost as such as it is pure, high risk life insurance.

Do we have clients who purchased simplified issue and guaranteed acceptance policies from us? 

Yes, quite few.   However, they were not Colonial Penn policies.

If your health is not A1, for heavens sake and your wallets…give us a call and talk about what you want to accomplish with your life insurance. 

Get any questions answered so you can make a good, informed decision on what to buy. 

Advice is free.  Nope, doesn’t cost you a penny more!!

Get Advice

Do yourself a favor and don’t limit your options to a television commercial life insurance company.

There are numerous top shelf life insurance companies small and large to consider that forgo all the cost involved with high paid endorsers.

How this helps you… 

These carriers will save you lots of hard earned money and have excellent reputations for their products, rates and claims payment.  They will also drive more value and affordability.

Are there many no medical exam policies like the Colonial Penn offerings? 

Yes, but these products are typically sold thru independent life insurance agents and agencies who will have a battery of different offerings to cater to those people living with higher risk situations.

Let a reputable independent agency like Special Risk Life Insurance who specializes in tough to insure cases shop your needs and help you find the best company and policy for you.

Be aware of why this particular type of term life insurance looks inexpensive compared to the other types of permanent coverage. 

The Colonial Penn term rates are also indicative of a product that may also not meet the final needs of many seniors due to fact that…

Term life insurance expires! 

There is no guarantee you will not outlive it at all.  Trouble is, if you do outlive the “term,” you may not be able to qualify for anything but high risk life insurance (Guaranteed Acceptance Product Above) down the road. Now you may be stuck in a expensive, 2 year limited benefit period, whole life policy.

On top of that, Colonial Penn Term Life also goes up in price. This is annually renewing coverage. The rate charged has nothing to do with your health, it is all about the age bracket your are in.

Policies like this are dropped quite frequently, because the cost of ownership in the later years becomes unaffordable for many elderly people.

Now, let’s reflect on the Guaranteed Acceptance Whole Life Insurance offering…

Take a look at the increase in cost per each $1000 of benefits…not to mention a 2 year waiting period for the full benefits!

Believe it or not, most people have lots of options even with a health condition(s). 

I’m referring to full, immediate benefits with no waiting period!! 

Many people believe they are high risk life insurance candidates and purchase guaranteed acceptance life insurance, get reduced benefits, higher costs and the limited benefit, waiting period…just because they did not know better.

We are telling you that it is very uncommon to have to purchase what Alex Trebek is marketing.

At Special Risk Life, we find about 90% of our clients can qualify for standard, whole life final expense insurance. 

What does that tell you?


We do have guaranteed acceptance life insurance companies for the 10% that can’t qualify for better coverage.

No, you don’t have to pay those out of sight Colonial Penn life insurance rates.

Again, this is why you talk to an experienced professional that has access to a large portfolio of senior life insurance products and companies. Don’t get caught up in high paid spokes people selling you a less than ideal product.

Your not going to get an unbiased consultation from Colonial Penn if you ask for advice. 

Think about it. 

Do you want to be limited to one insurance company anyway? 

That is the whole point of reading Colonial Penn life insurance reviews, right?  Your not sure about purchasing from them are you?

The truth is, controlled high blood pressure, high cholesterol, a heart attack a few years ago etc. are pretty common and don’t put you in a high risk life insurance class requiring guaranteed issue life insurance.

There is a long list of medical conditions that we have been able to place in standard, 1st day, full benefit policies from the get go. 

I talk with people all the time who are amazed that they do not have to have guaranteed acceptance life insurance because they have less than perfect health. 

Everyone is always happy to be able to buy more coverage for less money.

It simply leaves them in a better place to protect their loved ones and goals.

How Is Guaranteed Acceptance Life Insurance Different Than Other Whole Life Insurance?

In a nutshell, it is just a type of life insurance that accepts applicants without medical underwriting (health questions) and no medical examination. 

It is the most liberal type of life insurance you can purchase as it accepts anyone regardless of their health.

It is also the most expensive type of life insurance per thousand dollars of coverage.

The design is for high risk insurance applicants who cannot be medically underwritten due to their overall health. 

Guaranteed Acceptance coverage is the essence of high risk life insurance and therefore carries a price tag with it.

As shown above, this type of coverage is not exclusive to Colonial Penn and is in fact offered by a number of companies including: AIG, Gerber and AARP/New York Life. 

Here is a review of the AARP branded product. You might look at our Colonial Penn vs Globe Life review if you would like to see some other name brand competitors offering similar coverage.

Guaranteed acceptance products all come with a 2 or 3 year limited benefit period, without exception. This is regardless of the insurance company name. 

During the limited benefit or “waiting” period, the policy will not pay your beneficiary full benefits for natural death

Accidental death would be full benefits, but natural death should be your primary concern with advanced age.

The limited benefit period would pay a return of premium plus a percentage of interest. The interest upon death is dependent on the particular insurance company. Once that period expires, full benefits are available for natural and accidental death.

Now… Here comes the Colonial Penn restrictions…

Colonial Penn Guaranteed Acceptance can only be purchased between ages 50-85 years of age. 

This policy, like other guaranteed issue policies has a limited death benefit the first 2 years of ownership. 

This is sometimes known as a graded death benefit

If death occurs due to natural causes during those first 2 years, the benefits are limited to the return of all premiums paid plus 7% interest (compounded annually) to your beneficiary. 

While that is nothing to sneeze at, it is not the best on the market either.  Many guaranteed acceptance whole life policies offer 10% for example.

Now, if death occurs as the result of an accident, the full face amount (death benefit) WILL be paid out to your beneficiary even in the first 2 years.

Once your first 2 years have passed, you have full coverage for natural and accidental death under this policy.

Remember, Colonial Penn is taking a big risk not medically underwriting these policies.

You may be in darn good health compared to most seniors, but they don’t know that.

You see, there are no medical questions on the application.

As such they must limit the benefits to offset some of their risk or it would naturally result in a large financial loss to the company and discontinuation of the product.

Raising the rates on Colonial Penn life insurance and inserting a 2 year limited benefit period is their solution.


Do you really need guaranteed acceptance life insurance or could you qualify for medically underwritten coverage for immediate, full benefits and lower premiums? 

Ask a seasoned independent agent or broker for assistance to see what you would qualify for first.

Guaranteed Acceptance Life Insurance is best for individuals that have no other options for final expenses. 

That is a good rule of thumb all consumers need to know.

The 9.95 Colonial Penn Rate Lock

If you’ve watched the CP ads at night, you have heard features that might sound unique to life insurance.  Since there are no health questions, you cannot be turned down due to your health. However, they tout other “highlights” with this offering:

  1. You have a full 30 days to decide if you want to keep the policy
  2. Your rate is locked for the life of the policy…this simply means your premium will never change. 
  3. Whole Life Insurance covers you for your “whole life.”  It is permanent coverage.

Now…here is the kicker…

By law insurance companies must give you a free look period.  20-30 is normal.

Rate lock? 

No, sorry it is far from unique. 

All whole life insurance policies have a “rate lock.” 

Certain, low quality term life offerings do not have a “rate lock.”

Our recommendation based on this…do not base your decision to purchase any life insurance product over such features.

Colonial Penn life insurance rates are very high regardless of which policy you are comparing.

Not really. It is just a fancy name for insurance premiums that never increase. This is standard in the life insurance industry with a whole life policy. 

There is no special offering here at all. We offer dozens of carriers with so called “rate locks.”

A Careful Look at Colonial Penn And Various Negative Reviews and Complaints

As of the now, records from A.M. Best show a very favorable financial rating of A-.

Colonial Penn has a good reputation of prompt claims processing upon the passing of the policy owner. 

The fact that claims payment in easy and quick makes life simple for the grieving family.  That is one of the goals of any final expense insurance policy. 

Occasionally, there have been complaints of difficulty in filing claims after death of a insured individual so it is not a spotless record.

Unfortunately, the good seems to be overshadowed by a lot of complaints or allegations of high pressure, pushy as well as aggressive sales tactics directed at senior citizens. 

Even the late Alex Trebek, the paid Colonial Penn spokesman for years was criticized for representing a carrier that has used such tactics.

Many seniors have felt like they were sold the wrong product. Statements indicated the coverage was not properly explained to them beforehand.

Colonial Penn had 42 complaints filed against them in 2017 according to the National Association of Insurance Commissioners (NAIC).

This is an above average number of complaints for a life insurance company of this size. So yes, there are some negative Colonial Penn reviews out there.

I suspect most of the Colonial Penn negative review and complaints are related to people not understanding the limitations of the $9.95 Colonial Penn Guaranteed Acceptance life insurance product.  Specifically not understanding the 2 year limited benefit period inserted into this particular whole life policy.

Without personally interviewing those folks making the complaints, I can only draw on a professional guess though. I have a lot of people calling my office telling me that they want to avoid that type of policy if they can.

Ladies and gentleman, make sure you get good representation and read the fine print before accepting any life insurance policy.

Be careful. “Popular” name brand life insurance does not equal a good policy or reasonable premiums.

Many families end up very disgruntled over a policy that did not meet their needs, expired when they really needed the coverage and/or end up costing them way more than they ever expected financially.

This can ultimately force some people to drop the coverage.

Colonial Penn $9.95 Life Insurance – The Real Scoop

While this may be a repeat for those who have read this article to this point, many folks came here to find out how much life insurance you get for $9.95 with Colonial Penn. In our Colonial Penn life insurance review, I have created this additional section to clarify the 9.95 sales pitch Colonial Penn is trying to sell you.

First of all, for $9.95 a month with Colonial Penn, you would own a mere 1 unit of their “Guaranteed Acceptance” policy. This is the price per unit (you may buy up to 15 units) regardless of your age. 1 unit is actually very little life insurance especially if you are in your 70’s and considering a policy.

The older you are as an applicant at purchase/application time, the lower in financial value you will receive for the $9.95 per unit each month.

You can only purchase up to 15 units, maximum. This is regardless of your age. For someone in their later years and buying life insurance…well, you may not be able to buy a large enough policy to cover your final expenses and/or create the legacy for your family you want.

The unit value of what you would be paying will be determined by your age at application. If you are 60 the “unit” value will be much greater than someone who is 75.

So, how much life insurance do you get for 9.95 from Colonial Penn per month?

Not very much.

This link will take you to the policy coverage limitations and true cost of the Colonial Penn life insurance for $9.95 a month.

Colonial Penn Life Insurance For Seniors: Go Back to the Drawing Board

Our Colonial Penn life insurance review has been intended to get you all information you need including that which would not be made clear to you by calling Colonial Penn or viewing their advertisements.  

There are other $9.95 Colonial Penn life insurance reviews on other websites but I think I have it extensively covered here. This ad is far from clear on what the real Colonial Penn life insurance rates are. Why are they not pricing their life insurance like the top competitors do?

We have also posted reviews of other household names such as this Globe Life Insurance Review and even AARP Life insurance.

Be sure you understand what you are buying before you purchase any life insurance.

Whole life insurance is indeed permanent life insurance, but it still comes in different flavors.

It is absolutely imperative that you understand the specific product that you are buying whether it is from Colonial Penn or another insurer.

Colonial Penn Life can only sell you what they offer, right?

What advice would you received if you talked with a Colonial Penn salesperson?

Life insurance is one of the more important decisions you’ll make in your lifetime. 

Look at all the materials to see what benefits are included.  Be sure to see what is not included in the benefits.

Those are…

The limitations of the policy.

At buying time, here is some advice:

  • High Pressure sales tactics are absolutely wrong and unprofessional. 
  • Make sure all is explained to your complete satisfaction before putting your John Hancock on the line.
  • Name recognition is really not something to focus on when buying life insurance. It can lead to negative consequences and even a decline on your record. What is written in the policy, the cost and the financial strength of the insurance company is more important.

I’m sure you’ll agree, you don’t want to buy the wrong product because of assumptions. 

You can end up overcharged, under insured or even owning a policy that does not offer with 1st day full benefits for natural death for 2-3 years!!

Colonial Penn guaranteed acceptance and their “retired” term life insurance pricing is quite high. 

The exception is between ages 50-57 on their guaranteed acceptance policy.  If you are in that age range and have poor health and need life insurance, it may be a reasonable. However, it is not the best either.  Outside of that, these products are surpassed by many big and small life insurers.

I must admit that I am not a big fan of guaranteed acceptance life insurance unless it is absolutely necessary to insure someone’s life.  They are “over prescribed.” It leaves your family at risk for 2 full years.

Too often, seniors are misled into purchasing products that are not in their best interest financially nor that of the policy beneficiary.

Is Colonial Penn life insurance ok?

The short answer…maybe. Depends upon which product you are interested in.

Their medically underwritten whole life “Living Insurance” might be good for some seniors.

While the Colonial Penn Living Insurance product is not as competitive as many others, the fact that it offers full benefits upon acceptance (unlike the 995 Ad), would make it my only thumbs up of their products. 

Avoid the $9.95 guaranteed acceptance plan unless you are in very poor health.  You will be getting overcharged and your beneficiary will not have full financial protection for 2 years.

For the sake of comparison…

We commonly get the same folks in coverage with full benefits from the get-go 90% of the time for a lot less money.

Fill out the free instant final expense quoting tool on the right if you want to see who has the best rates. Get your coverage shopped out in 1 minute.

We’re pretty confident that you will find that Colonial Penn life insurance rates are far from the best out there.

This is certain when you compare apples to apples.

If you are looking at a good policy, healthy and not opposed to a nurse coming to your home to do some lab work, you may even consider a guaranteed universal life policy. Both will save you a lot of money particularly if you need $50,000 or more.

Is Colonial Penn Life Insurance A Good Deal or Not?

All of these products reviewed in this Colonial Penn life insurance article are known as no medical exam life insurance products.  This means these are more favorable to those in less than ideal health. In some cases of “guaranteed acceptance” no health questions at all.

Do we have clients who purchased simplified issue policies from us?  Yes, quite few.   They were not Colonial Penn policies however.

Be mindful that the more “liberal” qualification is, the more expensive the product is going to be.  Colonial Penn $9.95 life insurance is very liberal.

At the most extreme, this type of policy is also known as high risk life insurance. Like many other insurance companies, Colonial Penn life insurance refers to it as “guaranteed acceptance coverage.”

Traditional life insurance with an exam is going to be the way to obtain the best rates but it is not often desirable for those who want a quick, painless option with a predictable outcome.

If your health is not A1, for heavens sake and your wallets…give us a call and talk about what you want to accomplish with life insurance.  Get professional assistance to assess what is best for your goals and budget.

Get the facts so you can make a good, informed decision on what company and policy that will be. 

Advice is free here. 

Nope, doesn’t cost you a penny more!!

Keep in mind that you took the time to look into some of the Colonial Penn life insurance reviews to see if Alex Trebek was really working for a good company or not.

That is actually a good thing.

Many people impulsively react to junk ads and tv commercials like this and then buy the wrong life insurance policy. They are not all the same. Colonial Penn life insurance rates are supposed to be “affordable” according to their commercial. That does not mean they are competitive.

That is the key…buy the right policy that gives you the best value for your money.

Get Advice

Do yourself a favor… don’t limit your options to a television commercial life insurance company. There are numerous top shelf life insurance companies small and large to consider. 

These carriers will save you lots of hard earned money and have excellent reputations for their products, rates and claims payment. 

Most of them just forgo the well paid, recognizable spokesperson and drive more value and affordability with their products.

Are these no medical exam policies like the Colonial Penn options? 

Yes, but these products are typically sold thru independent life insurance agents and agencies who will have a battery of different offerings to cater to those people living with very significant health conditions.

Let a reputable independent agent that specializes in tough to insure cases shop your needs and help you find the best company and coverage for you.

Be aware of why term life insurance looks inexpensive compared to the other products offered.

Term life insurance expires! 

There is no guarantee you will not outlive a term policy at all. 

Trouble is, if you do outlive the “term,” you may not be able to qualify for anything but high risk life insurance (Guaranteed Acceptance Product Above) down the road. 

Take a look at the increase in cost per each $1000 of benefits…not to mention a 2 year waiting period for the full benefits!

Believe it or not, most people have lots of options even with even multiple health conditions. 

I’m referring to full, immediate benefits!! 

Many folks believe they are high risk life insurance candidates and purchased guaranteed acceptance life insurance, got reduced benefits and much higher costs…just because they did not know better.

The Special Risk Life Grade For Colonial Penn Life Insurance:

Term Life Insurance = “F”

Standard Whole Life Insurance = “B-“

9.95 Colonial Penn Guaranteed Acceptance Life Insurance = “D”

At Special Risk Life, we find about 90% of our clients can qualify for standard whole life final expense insurance.  Again, that is why you talk to an experienced professional that has access to a large portfolio of senior life insurance products.

Your not going to get an unbiased consultation from Colonial Penn if you ask for advice.  Think about it. 

Do you really want to be limited to one insurance company anyway? 

That is the whole point of reading Colonial Penn life insurance reviews, right? 

Your not sure about purchasing from them or not.

The truth is, controlled high blood pressure, high cholesterol are pretty common and don’t generally put you in a high risk life insurance class.

Maybe you had a heart attack in recent years.

There is a long list of medical conditions that we have been able to place in standard, full benefit whole life insurance policies from the get go. 

I talk with people all the time who are amazed that they do not have to have guaranteed acceptance life insurance because they have less than perfect health. 

Many were very happy to be able to buy more coverage for less money while better protecting their loved ones.

Folks, that is why you take the time to talk to a knowledgeable consultant.  While there are resources on this website that will educate you, it is sometimes hard to apply to oneself. Every insurance company will look at you different.

Wrapping Up Our Colonial Penn Life Insurance Review

As you may have read above, the medical question whole life from Colonial Penn, is their best senior product. However, the medical underwriting (health questions) whole life plan a bit more particular than other carriers offering the same exact product.

One big problem with it…

You cannot apply for their best whole life policy after age 75! Most of our carriers extend offers to new applicants up to and including age 85 for level benefit whole life insurance.

I do not like the pricing model of the the Colonial Penn $9.95 life insurance. Pricing is a per unit cost. The unit is variable in its value depending how old the insured is at application time. This type of marketing seems a bit shady in my mind. This is unconventional pricing and it confuses consumers into calling Colonial Penn thinking it is a great deal. These are little gimmicks that only garner negative reviews of Colonial Penn though I’m sure they get lost of phone calls 5 days a week.

Final Comments And Conclusion

Most people reading this article I’m sure are investigating the Colonial Penn Guaranteed Acceptance 9.95 whole life policy.

Alex Trebek for years did a good job of delivering this product advertisement. What he may not have known…is that a guaranteed acceptance product is the lowest tier whole life insurance on the market.

Why do I say that?

Because it offers the lowest benefits and highest prices you will find in whole life insurance products per the premium paid. It may sound “wonderful” especially if you have pre-existing conditions until you discover what $9.95 per unit buys you each month. Don’t forget the potential consequences to your family in the first 2 years. Remember those limitations of the $9.95 life insurance policy. 

Folks, always try to qualify for level benefits first. No exam, some simple health history questions designed around less than perfect health and much lower cost of ownership.

Taking the time to do your due diligence and reading Colonial Penn reviews should paint you a clear picture… if it is written by a seasoned professional anyway.

The $9.95 life insurance ad w/Alex Trebek is really promoting a product needed by a very limited number of people. This is expensive coverage and always the last insurance option to provide lifetime financial protection for our loved ones.

Good thing you are reading our Colonial Penn life insurance review.

Your finding out that…

Inside this nicely wrapped package is a product for people in poor health. 

That is what guaranteed acceptance is all about and why it is not recommended for the typical applicant.

This is also called high risk life insurance.

The Colonial Penn rate rock is nothing folks.  Just a standard feature of all whole life insurance with a fancy marketing name.

The full 30 days to decide if you want to keep the policy…state law provides free look periods with all life insurance products.  30 days is nothing special.

Don’t overthink it.  Just a cleverly designed marketing campaign.

Sounds good though doesn’t it??  Rate Lock!! Full 30 days!!

Remember,  the next time you see the 995 Alex Trebek life insurance ad, this isn’t Jeopardy and he is not an expert, just a paid spokesman. 

Don’t be misled into believing a celebrity knows a lot about the life insurance industry. 

Mass marketing expenses are a huge expense to pay year in and year out to those insurance companies.  Be aware, policy owners are paying for it one way or another.

Shop your coverage with real professionals that have access to dozens of the top life insurance companies across the country.

The vast majority of problems or complaints consumers have with life insurance, is not understanding what specific product they need or bought, and its limitations.

Apples are not apples whether is says “Term Life Insurance” or “Whole Life Insurance” on it.

That is just another good reason to get a real advocate working for you. An independent agent/broker who can help you find the right policy to meet your goals and at the best price.

Check out this article on funeral and burial insurance to get a better understanding of what type of policy you are really looking for. 

If you need guaranteed issue life insurance because you can’t qualify for “no exam” coverage otherwise, you should read this review article regarding Gerber guaranteed acceptance coverage

Gerber Life is very, very competitive if you cannot qualify based on health questions and will save you good money when compared with other guaranteed issue policies.

With that said, you should always try to qualify for medically underwritten coverage first.  Again, beware of the high Colonial Penn life insurance rates with the Guaranteed Acceptance coverage


The significant limitations built in as well.

Yes, medically underwritten, no medical exam coverage is available with full, immediate benefits upon acceptance and at a considerably lower cost.

For most people, the rates at Colonial Penn rates are not the best at all. 

You are not getting anything more for your hard earned money.

Is Colonial Penn a top life insurance company?  Honestly, I’m not seeing it.  In terms of marketing “savvy” they fair very well, but at the end of the day when your beneficiary will need payment, your family will not be better off. 

Marketing “savvy” does not pay death claims or make it easy on your pocketbook.

What really matters is your loved one’s are promptly taken care of and the affordability, right?

Hope this Colonial Penn life insurance review has been helpful and insightful for you. 

Please let us know if we can help you in your quest for quality and affordable life insurance. 

Comments or questions are always welcome below. 

We’re here to help.  Feel free to call us at 269-230-3464

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